Wednesday 29 May 2013

OUGD503 MODULE PROJECT REPORT & EVALUATION

Here is my project report book created on In Design.

EVALUATION



1. What skills have you developed through this module and how effectively do you think you have applied them?


Throughout the module I have gained a variety of different skills. I have undertaken various different work over the module which has involved responding to clients feedback and wishes. This was helpful most of the time and helped to narrow down my design decisions on the other hand I found certain  feedback quite contradictory and unhelpful, but its important to produce something the client is happy with and throw out your own personal opinions, this taught me that there are always gonna be problems when working with a client and that its never going to be easy.

My collaborative skills have also improved, I have worked on 2 briefs with 2 separate people. The experience was not as a daunting as Fred made out, I managed to get on with both partners fine, it helped the design process as it was beneficial to bounce ideas off of one another, the combination of both minds helped to build a stronger concept and design style. It was also useful to see how other people work which also built each others knowldge of vaious software.

2. What approaches to methods of design production have you developed and how have they informed your design development process?

The module has allowed me to build on my idea generation skills I feel, crits and collaboration work has allowed me to think in different ways, working with other people inspires you in different ways, whether its design style or research methods. Working with others has definitly helped the way I think about a project, its important to cover all different angles.

I have also built on my screen printing skills, the self initiated project I took up involved producing a 5 colour print, this was an ambitious task and took days to design and produce but I was happy with the end result. I made lots of mistakes along the way but I managed to sort out the problems, you learn from your mistakes.


3. What strengths can you identify in your work and how have/will you capitalise on these?

One of my strengths I feel has been my willingness to try something new. I have tried to do as many different styles of projects that I can. I have looked at branding, campaigns, digital work, print based and other forms of media. I wanted to try and get an idea of the different processes, to try and find something that I would like to further improve on in the future.

My briefs have been mainly been directed towards branding, as this has been something that I have become more interested recently. I have had the chance to brand a few companies over this module which I have really enjoyed. I have learnt how to say allot about a company with the least information, I also learnt the importance of branding running across a series of a products, the possibilities should be endless.

The module also lead me to concentrate more concepts when designing, as something can look shit hot, but if it doesn't comunicate the right message to the right audience its essentially useless. So getting down a solid idea was key to most projects and this fed into the design in a later stage. I found crits really helpful as well during this module as its always good to get an outside point of vue.


4. What weaknesses can you identify in your work and how will you address these in the future?

I feel I fall down when it came to the finish of products, I still think there is room for improvement when it comes to print finish etc. I also need to work on my layout skills as this something I am still struggling with. Even with laying at the simple project report I feel I could be much more experimental. I will experiment with grids in order to design in a more structured but playful way as my designs are quite simple and unambitious when it comes to publication layout.

My photoshop skills have been a constant let down I feel, I don't feel I have committed enough time to the software in order to get to grips and use it to its full potential. I hope to develop these skills over summer so I come back to college with a new skill set as I am limited greatly when sticking to Illustrator.


5. Identify five things that you will do differently next time and what do you expect to gain from doing these?

Time Management 
Although this always comes up in my evaluations it is something I still struggle with. I personally find it hard to break off and do a bits of work from each module on separate nights and find it much easier to see one through to the end then start on another. But this means I am falling behind on other aspects of the course. The workload has put allot of pressure on this year. I need to try and find a solution to the problem.

Experiment with Different Design Styles
I seem to have a ver illustrator based design outcome for most of my projects so In order to try out different styles I think it is important to get to grips with other software as I am quite limited when it comes to designing. I need to work on my video editing skills and also Photoshop as this something I fall back in.

Developing a Concept
My concepts have become stronger over the course of the module, and I have begun to think more about the message rather than the aesthetics of the design. It is important to keep pushing and pushing ideas to try and produce more unconventional work which has innovative and creative whilst communicating the right message to the intended target audience.

Photographing Work
It is a bit of a shame when I produce some well printed design work and the photographs let the piece down. Often the colours are not clear and there are unnecessary shadows within the photos. I think this is due to my terrible camera and also my photography skills. I will try borrow a decent camera from now on and use correct lighting in order to document my final products in a professional manner.

Picking Briefs Carefully
I think it is important to choose briefs that challenges my skill set but also improves on it. Although it is good to try something new its not always the best idea. If I have a short period of time to do the brief building a website would be a bad idea as I am not very good at this. So I will make sure I carry out briefs that benefit my design practice.

6. How would you grade yourself in the following areas?


(5 = excellent, 4=very good, 3 = good, 2 = average, 1 = poor)


Attendance = 5
Punctuality = 5
Motivation = 5
Commitment = 5
Quantity of Work Produced = 4
Quality of work produced = 4
Contribution to the group = 4

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