STUDY TASK 4 - THE BUSINESS OF DESIGN

STUDY TASK

- Identify 5 examples professional practice that you have documented on your blog.

- Analyse the work in relation which sectors the work has been produced for.

- List the services that the work relates to.

- Evaluate the success to which the work fullfills its role from a the point of view of sector and services.

NHS Adult Living

Designer: Craig Murphy

Client: NHS

Sector: Quaternary Sector, Public Sector

Processes: Gravure Printing

Services : Health & Education

The NHS have recently undertaken a review into NHS Services regarding Adult Congenital Heart disease. Craig Murphy designed a 20 page document that is bold, bright and full of easily digestible facts and information. He has used a relevant colour scheme that is quite clinical and represents good health I feel. The information is laid out well in a clear grid structure. It has been printed using gravure printing to a high quality. It is in an A4 format which is not too big to carry around. This fits into the Quaternary sector as it has been produced for the government for the health sector. This is a public document for the people rather than a purchasable magazine.

OR Organic Wine

Designer: Pavel Kulinsky

Client: OR Organic Wine

Sector: Tertiary, Private Sector

Services: Retail, Drinks, Bars

The brief was to design branding for a wine company. It was targeted at people interested in Asian culture and likes to travel. Inspired by his travels, especially South East Asia food-markets he decided to define the wines by separations of regions and countries and particularly the species of insects there. This is a very interesting but creative take on distinguishing between the two, this is both unique and makes you want to try the mystery wines. This definitely appeals to the traveller. I think he has created a very strong brand here. This falls into the Tertiary sector as it to do with retail and has been created for profit.

Poliu Paint Brushes

Designer: Simon Laliberté

Client: Poliu

Sector: Tertiary Sector, Private Sector

Processes: Offset Lithography

Services: Retail, Hardware

Simon has come up with a really innovative way of packaging and displaying paintbrushes. He has come up with a series of different faces to match the moustache's, He has dyed each of the bristles to allow for a set of characters, this is a really appealing and eye catching way of attracting customers. Its humorous and practical. and definitely has the wow factor. This fits into the private retail sector.

Saxton Cider

Designer: Bradley Rogerson

Client: Saxton Cider

Sector: Tertiary Sector, Private Sector, Secondary Sector?

Processes: Web Offset, Sticker Sheets.

Services: Retail, Breweries

Saxton is a new range of ciders from New Zealand brewery McCashins developed for fresh food retailer Woolworth’s, Australia. He created an identity and packaging that mixes clean and minimal typography with 18th century botanical fruit illustrations to communicate a hand-crafted sensibility while evoking an earlier time where the settlers of Nelson started Saxton Fields (a local orchard in which Saxton Cider takes it name from). The result is a very elegant and sophisticated looking packaging solution that expresses a genuine sense of detail and loving care. This fits into both the secondary and tertiary sector I feel as it is both for retail and a brewery. I feel the design is very successful and has a very strong concept behind it.

NHS Contract Jobs Website

Designer: Jamie Watson

Client: NHS Jobs

Sector: Public Sector, Quaternary 

Processes: Web Design

Services: Healthcare, Government, Public

Jamie Watson did the Branding and website design for employment service dedicated to aiding workers and employees find each other in the busy UK NHS sector. The Branding was created simultaneously for both the employment site and the parent network to aid visual continuity. The website provides a wide range of candidate tools including profile generation from LinkedIn, market rate tracker, multi-application facilities, timesheet and invoice templates and event calenders. For employers, basic listings were free with targeted campaigns as paid-for options He has covered all the necesary information needed for the site. It has been designed in a very structured way which gives a professional impression. He has used an appropriate colour scheme using greens, blues and whites which suggest healthiness.