RESPONSIVE MEETING WITH MIKEY

Ideas

Clothing Range

WW2 PC / XBox / PS3 Game....war game teaching young gamers about the war and winston's life.

Churchill Lookalikes

Does your granddad look like churchill?

Viral

Winston Churchill vs Churchill the dog   -    'Man vs Best friend'

Relevant Words

Informative

Educate

Historical

Fun/Entertaining

Inspiring

Target Audience

11-16 year olds

High School Students

Tone of Voice

Inform

Educate

Serious Message

Humorous

Does your Granddad look like Churchill?

From todays meeting we have decided to go with the "does your granddad look like winston churchill" concept. We think this is both simple and a really good way of getting kids involved. We are thinking that we could plaster huge images of Churchill Round Citys with The caption Does Winston Churchill Look like your granddad, this will display information about him and maybe link to a website that gives people the chance to post pictures of their granddads that look like winston churchill.

Could it be on Facebook, - Advertised there as well.

Twitter etc

We have decided to cut the target audience down by 2 years in order to mainly focus at schools as this will be a direct way into our target audience. School kids are more likely to get involved with something like this if it is handed out in the environment. Maybe the chance to win something will spur them on to get involved.