We
brainstormed various ideas for the idents, and researched different
creative ways to produce the logo using various different things, The
idents needed to emphasize the message of think learn do, this entailed
research into science experiments, crafting, art and other categories.
The idents need to be quite ambiguous in the sense that the video should
keep the viewer guessing whats going on right until the end, building
up to the big reveal.
We wrote a
massive list of our ideas and research and sent them over to Brandfuel
to whittle out the weaker ones. From our list they chose the 3 best
ones. From here we were instructed to test out the concepts and create
story boards to be presented to google in a pitch the following Monday.
This would be left up to me and Emily as we were in charge of all the
designing & crafting.
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