YCN COLLABORATION - WINSTON CHURCHILL FINAL SUBMISSION BOARDS

CONCEPT BOARDS

After a final hard push and a few late nights me and Mikey managed to finalize our project and get our concept boards together. We split the boards up amongst each other, Mikey took care of the first 3 boards, the initial board, the app concept and design board. I was in charge of the media board, promotion and 3d flyer. We were both happy with the end result but happy to be done as the final few days up to the deadline were intense. We managed to get the brief sent off with 24 hours to go!

The Collaborative Experience

I found this brief really fun overall, it was an exciting learning experience, I found I had the most fun just brainstorming ideas together. We seemed to keep bouncing ideas off each other, which lead to the development of what I believe is a really strong concept. We managed to come up with loads of different ideas but it was narrowing it down that was the hard part.

We split the roles up within the project, Mikey looked into the app design, and I looked into the promotion side of things. This was quite fun as I need to think of interesting ways to grab kids attention. I thought the use of projections and graffiti would be a good way of drawing attention. I also enjoyed making the flyer. It took a fair few attempts at getting the cut out winston the right size and shape, but trial and error prevailed.

Although we ended up with a strong project we were both a bit unhappy in the fact we had not got to do the majority of the things we were originally looking forward to. At first we planned on creating actual products, we were going to create a clothing range and prints which would of been a fun and more hands on. As crits went by our project got quite concept heavy and all our original plans changed. It was a shame we didn't get to create anything we could hold and be proud of but the creative process can lead you anywhere.

WE'RE GONNA WIN IT!!!

COME ON MIKEY!!!

INDIVIDUAL SUBMISSION

YCN LEGO FINAL SUBMISSION CONCEPT BOARDS

Advert

Here is the proposal for the stop motion Video I want to create, this is only the concept for a video, More information on the thinking behind it can be read on my concept boards. This gives you a better idea of how the project works on a whole.

Concept Boards

The project can be best explained across the concept boards above.

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images to accompany the slides.

LONG LIVE LEGO

WINSTON CHURCHILL PROMOTION

ADVERTISING

I came up with a few posters that could advertise the campaign and also just to spread awareness

and get his face out there, The adverts don't say much about the app, but thats the idea, its a bit secretive as an incentive for people to get involved with the competition and check it out.

Bill Boards

I mocked the image up onto a bill board, these could be placed in busy environment sand on school runs etc  in order to make sure the target audience is subjected to them, bus roots, train stations etc.

Here is another Poster I created along the same lines.

Projections

Here you can see image projected on a building, this could also be o large screens in city centers, like Millenium Square

Graffiti

Using graffiti as an advertising method is a good way of attracting kids attentions as they are always interested in this type of stuff, and its usually in public spaces where the youths pass.

WINSTON CHURCHILL FLYER

As the campaign was aimed at school children aged 11-16 we decided the best way to target them would be through the schools. I remember always been bombarded with leaflets and hand outs at school, and the ones that stay in my mind are the ones that were engaging, wether it was a puzzle or something to cut out. These were the flyers that seemed to be the most interesting. So our idea was to have a promotional leaflet which outlines the competition and tells the children a little bit about churchill, and on the reverse side there would be a net(s) to cut out in order to make your very own 3D Winston. This will hopefully spark an interest amongst the kids and cause them to get involved with the competition. If they were gonna spend time cutting out the figure they will probably take a bit of time to ask there grandad about Churchill or even better get a snap of him if looks anything like winston and have the chance of winning a fabulous prize!

 I started out with quite a dull colour scheme but it looks quite old and dated which goes well with the theme really, I didn't want it to be too bright and over the top. This colour scheme was mainly for the figure. I incorporated additional colours in the flyer.

3D Winston

I drew the outline of Winston to start with, then from here I could add

colour and finish off the net. I copied one of his outfits from a picture.

Here is the colour version of Winston looking pretty dapper

I coloured in each section on illustrator and added arm and head slits.

When I originally created winston the net was spread across 3 A4 sheets, and was made up of 3 pain boxes and then the hat rim(s) and arms. When printed out winston was pretty big but there was no need really, and also I only really wanted to Use 1 A4 side to be honest otherwise these flyers for all the school kids would turn out to be packs of 3 flyers which would ened up being pretty costly to get out to everyone.

In order to fix my space dilema I scaled all the components down considerably and re-designed the net. Instead of having a body, head and hat all as separate boxes I decided to keep the body how it was and just extend the head into one long box effectively adding on the hat which got rid of a large net. I decided it would be easier to just create tabs on the 'hat rim' which can slot into the head. This design took up far less room and could all fit onto 1 A4 sheet which was a big success. I was quite lucky that the shapes of the nets are actually quite interesting and I think they work really well as a design. This was some what unintentional but I was quite fortunate that it has worked out like this.

Winston in all of his paper glory standing strong.

Flyer Ideas

I first decided to go with this question mark style design, But it took up far too much room on the page and didn't really allow for allot of play. I did like the image however so decided to stick with that. 

I decided to use quite a bright blue to grab the viewers attention. The contrast between the colours makes it really easy to read and also draws you in. Children are spurred on by the thought of a reward or treat, so I included a big prize stamp on the flyer to create that extra spark and interest amongst the young en's. I wanted to incorporate the 3D figure design in there too to kind of show them what it looks like together. The text on the flyer tells the kids a bit about Winston and also lets them know what the competition is about and where they can get involved. It also has a postal adress for those that can't get online or download the app.

For the Cut out side I tried to make it as clear as possible what they have to do to put him together, I have drawn on cut marks and made it clear where there needs to be slots cutting and also where tabs need to be stuck/slotted. I think this interactive aspect of the flyer will excite kids and make them want to get involved.

FINAL PRINT OUT



Here is the final print out of the flyer hand out, it has been printed on some fairly thick A4 stock but not too thick that it can't be cut out with ease. If I would of had more time I would of got it printed in the digital dungeon with james but there was no need really as it was just for a mock up.

After about half 15 minites of scalpel'in in away, winston was cut out and ready to be stuck together.
The card allowed the net to be folded easily whilst retaining its structure. The mini man could not of fitted together better and the end result is quite humorous and smart.



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Winston Complete