Pop up shop
As
we are a small business we want start off by selling our craft through
the setting up of a pop up shop. This is a cheap way of getting our
products out there and allows us to manage out stock. We would take out
pop up to shop to craft fairs and print fairs to target buyers. The idea
of flash retailing allows us to not be held down to one location.
Especially as we are a new business, we may not know straight away who
are biggest target audience is. Other than our pop up shop, we want to
create website similar to an etsy shop, to sell our products. This will
bring us an online presence and increase our chances of becoming a
recognised design company.
Creating a Buzz
A
new business needs strategy to get people talking about them. We
thought we would create something personal linked to our pop up shop.
For example, we wanted to have a tea and biscuit stand to drawn
customers in. This also creates a friendly environment. We would also
offer on the spot deals to keep sales going. Our branding is important
and could create us design opportunities Everything for the pop up shop
sign to the van it comes will needs to communicate our design company.
Staying in touch
Nowadays,
it isn't enough to sell your products in a shop, you need to ensure an
online presence is ever evolving Networking is key to keeping design
alive. Creating a blog in which customers can follow will keep them
updated and interested. Similarly, setting up Titter and linkedIn
accounts will build a foundation for our business.
Company Costs
This
is the tricky part. We decided that we want to
be partnership company as is a fair business approach and
each individual is equal. We would take up a young persons start up loan
of £2,500 which will gives money to buy our equipment, programmes
and resources At first we will work from home as we might not have
enough money to hire a studio. The wages to begin with will be split
commission. We will need to buy software, for example Photoshop and
Illustrator which will cost us £560.00. We will also need to take into
account petrol costs and buying or hiring a vehicle.
Draw Something
We
want to produce products such as posters, stationary, phone cases,
basically novelty gifts. We want to mainly keep our products hand
crafted and illustration best. We want to use both type and image to
engage customers.
Product Range
The
key for us selling as many products as possible, is applying a pattern
over a a number of products. These may be screen-printed fabric printed
or digitally printed. Each designer in our team will take part in
creating patterns and ranges.
Responsibilities
As
we are a partnership business, we have decided to share
the responsibilities and appoint each designer to their job. Obviously
these may cross over at times but it is a starting point to our small
company.
Website
Depending
how well our company will take up, a website will be created. The
website will contain an online shop as another form of selling. A
contact area where people can reach us. An exhibition and events page
where what we are doing can be updated regularly Also a work page will
be displayed, showing possible clients.
Existing competition
As
a small design company we are going to face a lot of competition
However, identifying these will help us face the competition. Businesses
like paper chase, pylons and Jonny's cupcakes are where we see our self.
Obviously this is a long time goal.
No comments:
Post a Comment