Copywrite Talk - The Beautiful Meme - Creative Agency

Key points taken from Tom's talk from the Beautiful Meme:

• Brands are ideas - Ideas needs words
• You need words to sell stuff
• Copy and design challenge each other
• People like well written copy
  
• Words make your Brand human
• Hierarchy is everything
• Your Job is to challenge every word
  
• Discuss and articulate positioning before you do anything
  
• Good designers can spell. Great designers can write
  
• Be generous