DESIGN DEVELOPMENT
To
give the client a range of ideas Emily and I came up with
2 separate versions of the leaflet. In terms of collaborating
we advised one another on out decision decisions, and helping each other
out along the way. This made sure that our designs varied but were of a
standard we both could agree on.
As
we didn't have much time to complete the brief Emily and
I discussed our ideas in depth in order to narrow our content down. We
decided on a select number of images to work with, that we thought
highlighted Mountain Trike's best features. We also made decision's on
colour, fonts, layout and style which was influenced by our research.
Once we were happy with what we were gonna produce we both sat down and
designed each designed a leaflet consulting each other along the way. I
found this a very useful way of working. It made sure we didn't stray
too far off away from our plan.
I
Tested various different colours and layouts for the front cover until I
found something we could work with. It was important to make the
product look fun and stand out without looking tacky. Our feed back
specified that the logo needed to be at the top of the leaflet so it can
be seen when in a rack this meant I had to come up with ways of making
it stand out. We both agreed that the top left image worked best, it
was noticeable and wasn't boxed in like the rest.
I was happy with the image on the front as this shows the potential Mountain Trike has, as
It
shows the extreme terrain the wheelchair can tackle. The colours on the
other hand didn't work very well. The brown colour looked mucky and
tacky, and the green on white looked horrendous.
I
took inspiration from visual research and applied it to my own design. I
used tyre mark visuals to separate the images. This gave the impression
of off roading etc.
As
I only had a small selection of photos to work with it was important
that I used imagery that showed off all the products best features, I
also needed to include photos which showed the user having fun, as its
important to get across the fun exciting aspects of the product.
In
order to break the page up I experimented with flowing shapes to
reference the hills the Trike can tackle. I also experimented with the
cropping the photo's, I wanted to reference the wheel, and also try make
it a bit more visually appealing, however I think this limits the
design.
Here
you can see examples of imagery inspired by our visual research, I have
used playful colourful shapes to try and emphasise the playfulness of
the product. I have also used a gritty font for the tag line take your
self further which captures what mountain trike is about.
There is far too much going on here but this is an example fo some of the imagery I was working with.
After
feedback we looked at our designs and decided what worked best and what
didn't then made our corrections and alterations. Leaving the content
to be added to the design.
Here you can see the layout of the leaflet with room for information to be inserted.
The
key information to include on the inside design of the leaflet is the
details of the product, showing an annotating diagram of all the
features of the mountain trike, in a clear and legible way. I kept with
the mountain trike colour scheme here using green quads to highlight the
features of the product.
another
piece of key information we included was personal accounts of the
products, with positive quotes which helps to give people faith in the
product, I have tried to include as many as possible without making the
leaflet look too cluttered.
It was important to show the products fold up capabilities as
this is a huge thing to take into consideration when buying a mountain trike.
It is essential it can be transported around.
FINAL VERSIONS
OUTSIDE
INSIDE
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