The
visual research really helped to find a design style to work with, it
also gave us imagery to work with which would help to associate the
product with excitement and extreme sports as apposed to just a plain
old wheel chair. It was this initial research that gave us the basis for
a designs.
The feedback we received throughout the process was really helpful, this gave us some discipline and also helped us to cut out useless or unnecessary information it also meant we knew what needed including too and the colours which the client thought worked best.
Producing a
variety of different layouts and outcomes was a good way of giving the
client a breadth of ideas to choose from, this allowed us to combine
aspects of each others design which they thought worked best, ultimately resulting in the production of a leaflet which the client said "captured the essence of mountain trike".
The
design development process was fun but stressful at the same time, we
were under quite a tight deadline so Emily and I had to work really hard
to get everything sent off in time, But I found it beneficial and
helpful been able to work with another designer. It meant we could give
each other help and constructive advice along the way.
The final designs we sent off varied quite allot giving the client more options to choose from.
Here
is the final design. We were both really happy with the end result, the
work Emily and I had made was chosen as the final outcome, we exceeded
the design team and Brandfuel which we were both extremely happy with.
This was my first bit of paid work. Looking back I'm not a fan of the
design any more and I would change loads but its done with now! The
process was very helpful and has taught me lots. From transferring large resolution files to answering to deadlines and clients feedback.
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