Create is an event that takes the best of the events we know our target audience likes to attend
great speakers, great insights, and great interactions and builds on that. And do this in an
environment that feels like an exclusive retreat with peers.
Create will be a 2 day event that feels like a festival of ideas. Inspiring content, a chance to learn from some of
the top academics in the world, and partner with creative technologists and filmmakers to just
get making.
zeitgeist CREATE
a think, learn and do event.
The Thinking:
The event would kick off with Zeitgeist calibre speakers to get our guests thinking big. Sir Bob Geldof could open the event with an inspirational talk, concluding with a challenge for our audience (some of the best creative and marketing minds in the world) to address on Day 2.
The Learning:
The modern CMO needs to be a polymath. To help them along, we’ll bring some of the world’s leading thinkers in the fields they need to understand Hal Varian on statistics and data, Alain de Botton on the human mind
The Doing:
The real difference in this event is the doing, and moving from thinking to doing quickly. Guests may leave Zeitgeist inspired, but this can easily be forgotten when returning to pressures of work. And at events like TED, rather than being empowered to do something themselves, guests are more likely to be pressured to support other projects.
Zeitgeist CREATE will get our guests doing things themselves, but we’ll give them the tools to get started. IDEO founder David Kelley will kick off our doing portion of the event with insights on how to think creatively, and will help to facilitate groups of CMOs, Creative Directors and other guests in addressing some of the challenges set by big thinkers such as Bob Geldof.
The very nature of this event, with a focus on doing as much as listening, naturally allows for more bonding and relationship building.
The event would kick off with Zeitgeist calibre speakers to get our guests thinking big. Sir Bob Geldof could open the event with an inspirational talk, concluding with a challenge for our audience (some of the best creative and marketing minds in the world) to address on Day 2.
The Learning:
The modern CMO needs to be a polymath. To help them along, we’ll bring some of the world’s leading thinkers in the fields they need to understand Hal Varian on statistics and data, Alain de Botton on the human mind
The Doing:
The real difference in this event is the doing, and moving from thinking to doing quickly. Guests may leave Zeitgeist inspired, but this can easily be forgotten when returning to pressures of work. And at events like TED, rather than being empowered to do something themselves, guests are more likely to be pressured to support other projects.
Zeitgeist CREATE will get our guests doing things themselves, but we’ll give them the tools to get started. IDEO founder David Kelley will kick off our doing portion of the event with insights on how to think creatively, and will help to facilitate groups of CMOs, Creative Directors and other guests in addressing some of the challenges set by big thinkers such as Bob Geldof.
The very nature of this event, with a focus on doing as much as listening, naturally allows for more bonding and relationship building.
BRIEF
This brief was under taken by a team of 4, Myself Emily Ball and 2 camera guys / editors Pieter Snyman and Jamie Merchant. They were looking for short idents which some up the concept of the event, think learn do!. They needed to be in tune with the brand and also innovative and original. These idents will be played on screens and projected around the event.
We managed to get to work on this brief because of Emilys Dad's business Brandfuel who are a top events organization company. They were basically putting on an event for Google, and one of the aspects they had pitched to them was to create idents for the event. We were fortunate enough to get involved on the project. They wanted us to come up with ideas for the idents. Once we had come up with different ideas we had to send them to Brand Fuel, who then picked the ones they liked to push further.
The Event Overview - What is Google Create
Create is an event that takes the best of the events we know our target audience likes to attend
great speakers, great insights, and great interactions and builds on that. And do this in an
environment that feels like an exclusive retreat with peers.
Create will be a 2 day event that feels like a festival of ideas. Inspiring content, a chance to learn from some of
the top academics in the world, and partner with creative technologists and filmmakers to just
get making.
zeitgeist CREATE
a think, learn and do event.
The Thinking:
The event would kick off with Zeitgeist calibre speakers to get our guests thinking big. Sir Bob Geldof could open the event with an inspirational talk, concluding with a challenge for our audience (some of the best creative and marketing minds in the world) to address on Day 2.
The Learning:
The modern CMO needs to be a polymath. To help them along, we’ll bring some of the world’s leading thinkers in the fields they need to understand Hal Varian on statistics and data, Alain de Botton on the human mind
The Doing:
The real difference in this event is the doing, and moving from thinking to doing quickly. Guests may leave Zeitgeist inspired, but this can easily be forgotten when returning to pressures of work. And at events like TED, rather than being empowered to do something themselves, guests are more likely to be pressured to support other projects.
Zeitgeist CREATE will get our guests doing things themselves, but we’ll give them the tools to get started. IDEO founder David Kelley will kick off our doing portion of the event with insights on how to think creatively, and will help to facilitate groups of CMOs, Creative Directors and other guests in addressing some of the challenges set by big thinkers such as Bob Geldof.
The very nature of this event, with a focus on doing as much as listening, naturally allows for more bonding and relationship building.
The event would kick off with Zeitgeist calibre speakers to get our guests thinking big. Sir Bob Geldof could open the event with an inspirational talk, concluding with a challenge for our audience (some of the best creative and marketing minds in the world) to address on Day 2.
The Learning:
The modern CMO needs to be a polymath. To help them along, we’ll bring some of the world’s leading thinkers in the fields they need to understand Hal Varian on statistics and data, Alain de Botton on the human mind
The Doing:
The real difference in this event is the doing, and moving from thinking to doing quickly. Guests may leave Zeitgeist inspired, but this can easily be forgotten when returning to pressures of work. And at events like TED, rather than being empowered to do something themselves, guests are more likely to be pressured to support other projects.
Zeitgeist CREATE will get our guests doing things themselves, but we’ll give them the tools to get started. IDEO founder David Kelley will kick off our doing portion of the event with insights on how to think creatively, and will help to facilitate groups of CMOs, Creative Directors and other guests in addressing some of the challenges set by big thinkers such as Bob Geldof.
The very nature of this event, with a focus on doing as much as listening, naturally allows for more bonding and relationship building.
BRIEF
This brief was under taken by a team of 4, Myself Emily Ball and 2 camera guys / editors Pieter Snyman and Jamie Merchant. They were looking for short idents which some up the concept of the event, think learn do!. They needed to be in tune with the brand and also innovative and original. These idents will be played on screens and projected around the event.
We managed to get to work on this brief because of Emilys Dad's business Brandfuel who are a top events organization company. They were basically putting on an event for Google, and one of the aspects they had pitched to them was to create idents for the event. We were fortunate enough to get involved on the project. They wanted us to come up with ideas for the idents. Once we had come up with different ideas we had to send them to Brand Fuel, who then picked the ones they liked to push further.
We
wish to create some video “Idents” about 30 seconds to one minute
long. Ideally they could be “loopable”. The idea is to provide a taster
– a flavour of whats to come in the event. The identity of the event
has a subtext – “Think, Learn and Do”. This is important because for
example a CGI ident is not in keeping because it “doesn’t get its hands
dirty” i.e. Do!
The
test I sent you shows some of the planning, some of thinking and tests,
some of the heavy lifting off the work such as dyeing the string etc
and then the final creation of the ident itself which is the easy bit!
So,
we would like to create a ‘suite’ of “Create” idents – they should
always be around creating the logo itself and preferably as close as
possible to the type-style of the logo. They should be relevant – to a
certain extent – Art, technology, food, foraging are all examples of
what the delegates will be experiencing. We are working with good
chefs, we have speakers on “Mindfulness like Dan Ariely”, we have a
partnership with “Technology will save us” where delegates will make
small electronic kits.
Our ident ideas so far:-
The String Art
Making Jelly letters (from your idea!) the process, the cutting and shaping, and then melting them back to liquid)
Growing
cress in the shape of the logo (macro close ups of growth, white
washing the finished cress, colouring the letters and then washing them
back to green)
Making the logo out of dough (watching it rise, slicing it in half and spreading different coloured stuff on top!)
A mash-up of different mini electronics kits, soldered together and finishing with a switch turning on the logo in LEDs
The planning and execution of filming the logo made with coloured screens of Nexus 10 devices at night.
Music
is the other thing to keep in mind, ideally we would like to have
license free music – could even be classical but wouldn’t rule out a
good track that fits the film.
(BrandFuel)
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