Data Shed Brief

The DataShed Client brief


Overview: 

The DataShed is a new business set up to support other business with their data problems. In an area that’s baffling and laden with nerd and technology speak we want to cut through the noise and simplify data and analysis for our customers. The main premise is that customers email, complain, buy, log in, tweet, chat on facebook, register, request brochures, research online then visit in store, view tv ads, call to chase an order, buy online then pick up in store etc… how to business attribute all these different behaviours to the right customer so you can get a true view how each customer interacts with your business? We consolidate all the businesses data sources into one place and then group actions by customer so the business can make better decisions based on an accurate picture of their world. 

We require a number of images and smaller icons to use on our website to represent our business and services.
Business proposition (work in progress): 

We take complicated and turn it into simple


Detailed requirements: 

Following the brand book (colours/fonts etc) we’d like the following
Main images: 

1. The Data Shed – noise in, clean data out (basically what you’ve already done)
2. Single customer view – linking everything your customer is doing to the same person so you can see everything about them in one place.
3. Analysis tools & dashboards
Icons:
1. Shed
2. Single customer view
3. Analysis
4. Hosting
5. Integration
6. Apps
7. Database
8. Consultation 

We also need: 

Arrows, action button (click here) for the site and 2-3 styles of frame (to put round text in presentations that kind of thing) 

I would also like to make a background from the logo – so overlaid circles repeating for things like the backs of business cards/comps slips etc

Styling and design: 


Simple, chunky, clean lines, don’t go completely crazy with the orange! Add another colour to the palate if needs be – maybe a lime green? We don’t want to look dry and boring but we have to appear professional and business like while being accessible and friendly.
We’re a technology company using cutting edge software to offer very new solutions. Think google rather than IBM. We’re really pleased with the style you’ve used so far – just maybe look at paring back on the orange!