Emily
Ball and I have been given the chance to re-design a promotional
leaflet for Mountain Trike following Emily's summer work experience.
Mountain Trike is the latest off road wheel chair out there, and wanted
something producing that reflected the company as the previous leaflet
looked dated.
The chance to collaborate with someone else will be a fun and exciting
experience. Hopefully the chance to bounce ideas off each other will
make the process allot easier.
The Brief:
Client: Mountain Trike
Contact: Lucy Hill
Job: Mountain Trike Consumer Leaflet
Job Description
A leaflet for Mountain Trike, the all-terrain wheelchair, suitable for all end user groups.
Background
Mountain
Trike is a revolutionary all-terrain wheelchair, providing users with
the opportunity to access places they couldnt previously go.
Mountain
Trike’s design means that surfaces that are unsuitable for standard
wheelchairs such as sand, gravel, mud and snow can be tackled with ease
and independence.
This
is a life-changing experience, pushing back the boundaries wheelchair
users currently face and providing them with many benefits, in
particular independence, dignity and a liberating sense of freedom.
Target audience
All standard wheelchair users, newly or long-term disabled.
All ages, M & F.
Appeals
to a wide spectrum of ambition, from wanting to be able to tackle the
kerbs on the high street to wanting to attack muddy, rutted tracks on
mountain trails. Communications need to make users aware of the
potential without polarising
the message.
However,
looking good and turning heads in a positive way is important to all
groups, particularly the young, the ex-military, disabled sportsmen and a
sense of ‘cool kit’ should come across in the design.
Desired Outcome
Leaflet needs to stimulate audience to get in touch for more information / book a demo / place an order
Secondary outcome: visit web site
Previous activity
Existing leaflet looks dated and client seeks improved design quality.
Current web site provides extensive additional information.
Format
For flexibility and economy, a 6pp A4 gatefold is envisaged.
Full colour
Contact Details:
Lucy Hill
Marketing Manager
HYPERLINK "mailto:lucy@mountaintrike.co.k" lucy@mountaintrike.co.k
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