Thursday, 4 October 2012

Packaging and Branding Workshop

In todays session we each brought in our items for both packaging and branding and identity we made lists of High, middle and low quality items. We disagreed on a few items but generally all had the same idea.


Overall Group Categories

Top

Nice feeling Stock
Sustainability
Looks Expensive
Durability
Net Complexity

Middle

Disposability
Durability is good but design does not match
Not amazing design or stock is mundane
Familiarity

Low

Over Complicated
Garish Colours
Contextual Colours
Looking Mass Produced
Poor Quality Imagery
Attempted Mimic 
Unnecessary Packaging

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