Tuesday, 26 February 2013

WHAT IS A CREATIVE CV TASK 1 - IDENTIFY 10 COMPANIES I WANT TO CONTACT

LOVE - Manchester




Love Creative in Manchester looks like a really fun place to work, they are tackling some pretty big branding projects and tend to stray away from just printed branding. They transform brands and bring them to life, helping them find the most interesting things to say to their customers in the most interesting ways. They collaborate with lots of people which will be a really great chance to network and speak to people from different creative fields. They come up with some really creative promotion ideas, the above screen shot is for a dinosaur exhibition, the concepts and ideas for their projects are really interesting.
Dave Palmer - Executive Creative Director
LOVE.
65 High Street
Manchester
England
M4 1FS

Tel: 0044 161 907 3150






The Unit - Leeds




The Unit is another studio that interests me, its not too far away either so organizing a visit shouldn't be a problem. They work in a variety of formats and even cover print which would be nice to look into. They work with some pretty big brands too, I love the illustration style and concept behind the coke music posters above. I feel I have a similar iillustration and design style as this studio so it would be great to get a piece of the action.

     LG3 Studio 
 30-34 Aire Street
Leeds
LS1 4HT.

    Tel:  +44 (0) 7968 844 061

     info@weareunit.com 





Analogue - Leeds




I really like the look of analouge studio in Morley, this is also reasonably close and the work they are producing matches my interest and style in design. They are undertaking some nice briefs and producing them in a unique and eye catching manor. They do allot of branding too which I have become more interested over the course of the year it will be good experience to see how the industry compares to the course. This studio seems quite small which could be a nice environment to work in.

Analogue
City Mills Business Center
Peel Street
Leeds 
LS27 8QL
E: studio@madebyanalogue.co.uk
T: +44 (0) 113 341 0330






Dots Print Haus -Leeds




I would love to get a placement working at dots print house, this would be a great place to develop my knowldge of screen print. I feel I would fit in to this studio, I was recommended by Nick from the Print Project to get in contact with them. He said it would be a great for my practice. I love the work they are producing and the quality of the end products. I will definitely be sending a CV out and with any luck will secure a week or two there.

Joe Duffield and Jonny Akers - Directors
 
Unit 16
Byron Street Mills
Millwright Street
Leeds
LS2 7QG 
T : 0113 345 0080
E : hello@dotsprint.co.uk





Sparks Studio - London




Sparks studio produce some really nice work. The packaging they are producing is really innovative and creative it would be nice to see how there design process works and how they get to their end result. They do a bit of branding too which I would be interested in getting involved with, I am not the best at branding but being part of an experienced creative team would be a very valuable experience.

 
Sparks Studio
1 Rivington Place
London EC2A 3BA
T : 0207 033 3538





Duke Studios



Duke studios is another place that I would like to contact. They do allot of screen printing and laser cutting here which is an area of design I want to explore further. I am really interested in printed design and I feel working here would really help my practical skills and would also help to produce work to a professional standard. There are allot of different creatives within duke too which would be a good chance to network and meet other designers. Eventually it would be great to collaborate with other designers and this would be a good place to meet and greet.

1 st Floor Munro House
Duke Street
Leeds
LS9 8AG

james@duke-studios.com




 
Puck Studios  - East London




Puck Studios is another one like Duke they specialize in printing and laser cutting which has been a big focus for my practice this year. I am a bit gutted the studio is so far away but It would be great to have a trip to london and visit some studios over sumer. They Work with tonnes of different designers printing all different types of work. I would like to experience print on a large scale and this looks like a really fun and creative environment to work in.
 
For screen printing or vinyl cutting:

David 07868 713 207
Robbie 07814 962 877

For framing or laser cutting:
Facility 07845 297 572 / 07764 497 938

Puck Studio
4 – 8 Arcola Street
London
E8 2DJ





Shotopop - London


 
 

 
Shotopop are a design studio in London, they create tacticle design from card and over materials, their work is crafted to the highest standard and the style of work is amazing. They produce some really amazing works of art, which are eyecatching and really imaginative. I would love the opportunity to work at shotopop, I feel it wwould be great for my crafting skills, as much as I like to craft I sometimes feel my work lacks that industry standard finish.

A. 29 Heddon Street
1st. Floor
London
W1B 4BL

T. +44(0)207 734 7187
E. info@centralillustration.com
 




 
Studio Mik Mik - Bradford



Studio Mik Mik in bradford looks like quite an interesting place to visit. They work they are producing is of a similar design style to some of my work. They tackle briefs in quite a fun manor, the designs arn;t that corporate and seem to allow more room for play. This might be a nice place to get involved with as its quite close to home.

Studio MIKMIK
65 George Street
Saltaire
Shipley
West Yorkshire
BD18 4PL
United Kingdom

hello@studiomikmik.co.uk
+44 (0)7545 867493   





Salad Creative - Dorset




I would like to try visit salad creative over summer. I have a friend who drives to Dorset on a weekly basis so I could try organize to get a lift down with him. This looks like a great place to work, the scenery is amazing and the studio is right next to the sea which would be a really relaxing and inspiring place to work They do allot of branding too which would be great to get involved in, I feel I could bring some interesting ideas to the table.

Enefco House
The Quay
Poole
Dorset
BH15 1HJ

+44 (0)1202 330000 ideas@saladcreative.com
 



Wednesday, 20 February 2013

YCN LEGO - WEBSITE DEVELOPMENT & CRIT FEEDBACK/RESPONE

The Design


In order to expand on the campaign I will propose a competition for children of all ages to get involved with. This will be mentioned in the stop motion video, it will display a link, and from here you can go away and find out more about the competition and the prizes available. I started mocking up the website on illustrator trying to make it as child friendly and as easy to understand as possible, as kids will be using it to submit there models. 


Colours

 Primary
 Shades
 Secondary

After reading the brand guidelines I realised there were allot of rules that needed following. First and formost the colour scheme was quite strict. I decided to try and stick to the main primary colours as you see below with the red, yellow, blue and green.

Idea 1


This was the first design that I came up with for the website. I wasn't very happy with it at all, and after going to a CRIT it was made apparent that it was not very child friendly.

Crit Feed Back

Bad
Not very child friendly
Too Dull
Too much White space
Plain 

Good
Good use of colours and brick button idea works well
They also loved the idea of a competition and thought this was a great way expanding on the advert and campaign.

Response to the Crit


After the crit I decided to scrap my old idea and just go with something completely different. After researching other successful lego websites I found they were allot more playful and less modern like my original design. I decided to design a kind of castle building that would get over the idea of the building aspect of the competition. But I began to hate the idea almost instantly, with the colour palette I had I found it very difficult to create anything that looked remotely nice as there were so many different garish colours that were not working together very well.

I decided to scrap that idea and to have a re-think. I decided it might be better to have a kind of mascot type character who is associated with the competition which could be something the kids can recognise. I ended up drawing a lego builder which slowly progressed, I ended up changing the arms as I was unhappy with the proportions and it did not work as well on the actual webpage.


 I also thought in order to make it more kid friendly I went with a comic book style image as this something that children read on a daily basis, its a more fun and interesting format to read from rather than a scroll down box in a block etc. I decided to keep the buttons from the original as they are bold and can easily be recognised as buttons.


I decided to narrow down the amount of text on the home page and try and make 
it as short and sweet as possible, so that the kids aren't put off reading it. I went with a comic 
book style font as well to enhance the concept.

Logo Attempts



I tried coming up with a few different logos for "The Big Build" competition but I was pretty disappointed with how it was going. I was pretty pushed for time so I decided to not concentrate on it and jut push the concept of the whole campaign in my final concept boards.


 I decided to add a lego grid background to break up the white as 
I thought there was too much poking through.

Added Pages

Home Page
|
Gallery - Prizes - Rules - Submit

Above shows what pages link off the 'Home Page'
I've made it as simple as possible in order for children to use it.


When you click on the 'Gallery' brick it gets larger and up pops a series of different entrants models
on the left hand side there are a range of different age brackets within the competition. Arrows allow you to slide through the different models, and an 'X' button allows you to exit this option and go back to the home page.


When you click on a model you like, the others disappear and your choice gets larger, from here it displays the name and age of the builder and gives you the option to vote. The best buildings from each age bracket will win a prize. This could be a one of competition or an ongoing thing.

For the sake of the Brief I decided not to mock up all the other pages on the website as I was mainly pushing the concept of my campaign rather than the design and the concept this was only an idea or proposal to pitch to lego. They hopefully can get the idea of my style and thinking behind the whole campaign. I mocked the home page up on a mac to see what it would look like. I am happy with how it looks. It cannot be mistaken for anything but lego, its simple and definitely appeals to a younger target market. It looks good and functions with ease. Overall I think I have done a good job at fulfilling the brief.

Thursday, 14 February 2013

RESPONSIVE SESSION - GROUP PARTNERS

Code : JOSH  Mikey

Why have you chosen to work with your creative partner? What are your aims?

I have chosen to work with Mikey as we are quite like minded and have similar sense of humour. We have also helped each other on briefs in the past, when coming up with concepts and ideas. Mikey has different set of skills to me also, I am looking forward to combining these to come up with something new and interesting and an outcome that would be different to what we would produce individually. Mikey is good at type and photography and I am better at production and image.

We already have a healthy working relationship. In the past we have helped each other crit and develop our work. Josh has skills in illustration and product production which are areas where my skill lacks. We both share an interest in branding and identity.

What are your specific areas of creative interest in this brief? 

I like the fact the brief is quite secretive, its a hidden brand initially which allows for a creative outcome with no boundaries. This definitely makes the brief more fun and appealing. I am also quite interested in branding and I am looking forward to creating some sort of churchill campaign/brand.

I like the fact we have such an open brief with just a desired outcome. I like that we would be able to take a humorousapproach to this brief as well as inform a specific audience hopefully by using production and finishing techniques that I have not yet used.

What specific design skills do you have to offer in relation to your chosen brief? How do you intend to use them?

I think I am good at print production and finishes. I have experimented with all the different processes art college and have become quite comfortable in the print rooms. I think we will be doing a heavily print based outcome so my skills and experience will come into play towards the final stages. I'm also good at illustration, this is something we may be using with the project.

I think I am good at idea generation, which will help develop ideas. branding and identity could also come into play in this brief. Photography is another skill I could use even if it is just producing photos of our final product.


What specific non-design skills do you have to offer in relation to your chosen brief? How do you intend to use them?

I feel my presentation skills have improved tonnes during this course, and hopefully this will show when trying to get across our concepts in crits clearly and thoroughly. Equally Mikeys presentation skills are good so together I think we will be able to convey our project well. My phone skills are pretty good, due to telesales jobs, this will come in handy when ringing printers etc.

Critiquing - after an initial idea has been created I think I feel that one of my skills is my ability to crit work with an open mind and through past experience it seems that my ideas/ opinions are quite well received so I think working in a pair would develop these skills as well as help aid the development of the design and concept itself.


What will your specific roles be in the collaboration in relation to your brief?

Illustrator
Print Production
Finisher

Photography
Brand Identity
Typographer


What will your individual responsibilities be in relation to your brief?

Visual Research
Audience Research
Illustrations
Screen Printing
Finishes

Contextual Research
Product Research

Photography

What will your joint responsibilities be?

Design Development
Concept Generation
Research
Self Critiquing

JOINT PROBLEMS AND BENEFITS

problems:
  1. Time Spent together
  2. Design Descisions
  3. Ethical/Political/Moral Stand Points
  4. Additional Workload
benefits:
  1. Different opinions/concepts/idea perspective
  2. Solve skills gap
  3. Shared costs/resources
  4. Professional integrity
  5. Improved communication Skills

Wednesday, 13 February 2013

RESPONSIVE PARTNER BRIEFS


BRIEF TITLE: D&AD TED BAKER

Why have you chosen to work with your creative partner? What are your aims?

I have chose to work with Mikey as I feel we both have different skills that will compliment each other and we also get on well and have similar interests and hobbies. Mikey is really good at photography and layout, and we also share a keen interesting in branding and identity. I feel by combining our skills we have the potential to come up with something quite interesting. I have a love of illustration and print production methods, so I feel between us we will create a well designed perfectly executed piece of work. As we both have an interest in branding we have chosen briefs that we can play to our advantages.

I think it will be a good experience to carry out a brief with a like minded individual, between us I think there is the potential to come up with something very different to what we might come up with on our own.

What are your specific areas of creative interest in this brief? 

I have recently developed a love of branding and identity. So this was something we wanted to look into further. I also like the fact that you are designing to fit into another country, so this could result in some interesting research and design development, as we would be designing for another culture. It will be fun to design in a style different to what I am used to.  Also being a proud brit it will be quite fun to represent the country.

What specific design skills do you have to offer in relation to your chosen brief? How do you intend to use them?

Hopefully my love for drawing will carry through the project, it might be quite nice to combine a illustration and photography element to the brief. I also think my print production skills will come into play with this brief, as I am keen to experiment further with screen printing, laser cutting etc. this may allow for some interesting final pieces.

What specific non-design skills do you have to offer in relation to your chosen brief? How do you intend to use them?

I think my confidence, and presentation skills have improved allot this year, and this will help when pitching our ideas to the group to get feedback, which will help to improve and develop our concepts.

Also our enthusiasm for the topic will drive us through, as we will be focussing on another country and culture it will be a fun process researching and designing for a different audience.

What will your specific roles be in the collaboration in relation to your brief?

To start with we will both research into the topic, we will need to pick a country first, but when we have that down we will both research different aspects.

I may look at the target audience, and ways of promoting.
Mikey will look into the culture and existing design.
After we have got our concept down and carried out all our research we will work together to come up with our products playing to our strengths. It is hard to delegate tasks already when we have not even got a concept down.

What will your individual responsibilities be in relation to your brief?

As we do not have the concept down yet, we don’t know exactly what we will be doing, but we will play to each other’s strengths throughout the project.

What will your joint responsibilities be?

Design Development
Concept Generation
Self-Critiquing.

BRIEF TITLE: CHURCHILL

Why have you chosen to work with your creative partner? What are your aims?

I have chose to work with Mikey as I feel we both have different skills that will compliment each other and we also get on well and have similar interests and hobbies. Mikey is really good at photography and layout, and we also share a keen interesting in branding and identity. I feel by combining our skills we have the potential to come up with something quite interesting. I have a love of illustration and print production methods, so I feel between us we will create a well designed perfectly executed piece of work. As we both have an interest in branding we have chosen briefs that we can play to our advantages.

I think it will be a good experience to carry out a brief with a like minded individual, between us I think there is the potential to come up with something very different to what we might come up with on our own.

What are your specific areas of creative interest in this brief? 

I have recently developed a love of branding and identity. So this was something we wanted to look into further. I was also drawn in by the fact that this brief is kind of like a guerrilla campaign, which allows lots of possibilities. I think this brief could go many ways, from clothing to installations, there are many things to discuss.

We like the challenge of informing an audience about a Churchill, as he is a great british figure that could be quite challenging to make popular amongst a younger audience. This brief seems fun and different.


What specific design skills do you have to offer in relation to your chosen brief? How do you intend to use them?

Hopefully my love for drawing will carry through the project, it might be quite nice to combine a illustration and photography element to the brief. I also think my print production skills will come into play with this brief, as I am keen to experiment further with screen printing, laser cutting etc. this may allow for some interesting final pieces.

What specific non-design skills do you have to offer in relation to your chosen brief? How do you intend to use them?

I think my confidence, and presentation skills have improved allot this year, and this will help when pitching our ideas to the group to get feedback, which will help to improve and develop our concepts.

Also our enthusiasm for the topic will drive us through, as we will be focussing on another country and culture it will be a fun process researching and designing for a different audience.

What will your specific roles be in the collaboration in relation to your brief?


I will be researching into WW2 and Churchill, also his hobbies and interests.

Another thing I will be looking at is guerrilla advertising and viral’s maybe as this is essentially what the project is about

Mikey will be researching Churchill too, looking at famous quotes
Also he will be looking at his hobbies and interests.

This would be the starting point.

down.

What will your individual responsibilities be in relation to your brief?

As we do not have the concept down yet, we don’t know exactly what we will be doing, but we will play to each other’s strengths throughout the project.

What will your joint responsibilities be?

Design Development
Concept Generation
Self-Critiquing.
















RESPONSIVE BRIEF - CREATIVE PARTNER FORMS


BRIEF TITLE: D&AD TED BAKER

Why have you chosen to work with your creative partner? What are your aims?

I have chose to work with Mikey as I feel we both have different skills that will compliment each other and we also get on well and have similar interests and hobbies. Mikey is really good at photography and layout, and we also share a keen interesting in branding and identity. I feel by combining our skills we have the potential to come up with something quite interesting. I have a love of illustration and print production methods, so I feel between us we will create a well designed perfectly executed piece of work. As we both have an interest in branding we have chosen briefs that we can play to our advantages.

I think it will be a good experience to carry out a brief with a like minded individual, between us I think there is the potential to come up with something very different to what we might come up with on our own.

What are your specific areas of creative interest in this brief? 

I have recently developed a love of branding and identity. So this was something we wanted to look into further. I also like the fact that you are designing to fit into another country, so this could result in some interesting research and design development, as we would be designing for another culture. It will be fun to design in a style different to what I am used to.  Also being a proud brit it will be quite fun to represent the country.

What specific design skills do you have to offer in relation to your chosen brief? How do you intend to use them?

Hopefully my love for drawing will carry through the project, it might be quite nice to combine a illustration and photography element to the brief. I also think my print production skills will come into play with this brief, as I am keen to experiment further with screen printing, laser cutting etc. this may allow for some interesting final pieces.

What specific non-design skills do you have to offer in relation to your chosen brief? How do you intend to use them?

I think my confidence, and presentation skills have improved allot this year, and this will help when pitching our ideas to the group to get feedback, which will help to improve and develop our concepts.

Also our enthusiasm for the topic will drive us through, as we will be focussing on another country and culture it will be a fun process researching and designing for a different audience.

What will your specific roles be in the collaboration in relation to your brief?

To start with we will both research into the topic, we will need to pick a country first, but when we have that down we will both research different aspects.

I may look at the target audience, and ways of promoting.
Mikey will look into the culture and existing design.
After we have got our concept down and carried out all our research we will work together to come up with our products playing to our strengths. It is hard to delegate tasks already when we have not even got a concept down.

What will your individual responsibilities be in relation to your brief?

As we do not have the concept down yet, we don’t know exactly what we will be doing, but we will play to each other’s strengths throughout the project.

What will your joint responsibilities be?

Design Development
Concept Generation
Self-Critiquing.

BRIEF TITLE: CHURCHILL

Why have you chosen to work with your creative partner? What are your aims?

I have chose to work with Mikey as I feel we both have different skills that will compliment each other and we also get on well and have similar interests and hobbies. Mikey is really good at photography and layout, and we also share a keen interesting in branding and identity. I feel by combining our skills we have the potential to come up with something quite interesting. I have a love of illustration and print production methods, so I feel between us we will create a well designed perfectly executed piece of work. As we both have an interest in branding we have chosen briefs that we can play to our advantages.

I think it will be a good experience to carry out a brief with a like minded individual, between us I think there is the potential to come up with something very different to what we might come up with on our own.

What are your specific areas of creative interest in this brief? 

I have recently developed a love of branding and identity. So this was something we wanted to look into further. I was also drawn in by the fact that this brief is kind of like a guerrilla campaign, which allows lots of possibilities. I think this brief could go many ways, from clothing to installations, there are many things to discuss.

We like the challenge of informing an audience about a Churchill, as he is a great british figure that could be quite challenging to make popular amongst a younger audience. This brief seems fun and different.


What specific design skills do you have to offer in relation to your chosen brief? How do you intend to use them?

Hopefully my love for drawing will carry through the project, it might be quite nice to combine a illustration and photography element to the brief. I also think my print production skills will come into play with this brief, as I am keen to experiment further with screen printing, laser cutting etc. this may allow for some interesting final pieces.

What specific non-design skills do you have to offer in relation to your chosen brief? How do you intend to use them?

I think my confidence, and presentation skills have improved allot this year, and this will help when pitching our ideas to the group to get feedback, which will help to improve and develop our concepts.

Also our enthusiasm for the topic will drive us through, as we will be focussing on another country and culture it will be a fun process researching and designing for a different audience.

What will your specific roles be in the collaboration in relation to your brief?


I will be researching into WW2 and Churchill, also his hobbies and interests.

Another thing I will be looking at is guerrilla advertising and viral’s maybe as this is essentially what the project is about

Mikey will be researching Churchill too, looking at famous quotes
Also he will be looking at his hobbies and interests.

This would be the starting point.

down.

What will your individual responsibilities be in relation to your brief?

As we do not have the concept down yet, we don’t know exactly what we will be doing, but we will play to each other’s strengths throughout the project.

What will your joint responsibilities be?

Design Development
Concept Generation
Self-Critiquing.